When James, a passionate woodworker, sought a mark for his handmade creations, we crafted a brand identity that’s as distinctive as his craft. We designed a striking logo—his initials “JS” transformed into a geometric bike, etched beautifully in one colour for his heated metal brand, blending woodwork, tech, and personal flair. It’s a creative puzzle people love to solve, proving how a thoughtful logo and brand can make any craft unforgettable—and showing tech startups how we solve branding challenges with strategy and design that stand out.