Black cap with a green logo on a blue surface with white and yellow lines.

FPL Statistics

Industry

Technology, Statistics

What We Did

Visual Identity, Verbal Identity, Brand Strategy

For FPL Statistics, a dynamic sports stats platform set to close and pivot to an AI- and VR-driven tech venture, we delivered a timely rebrand. We transformed a dated online presence into a sleek, tech-forward identity that closely aligns with its new business model. Our standout logo—a sharp, data-inspired mark with a fresh green, white, and sky blue palette—shines across site dashboards, mobile screens, and branded charts. This strategic redesign is built to facilitate trust and excitement in a competitive stats market. This showcases our specialty in refreshing outdated branding for startups on the cusp of change.

Outdoor billboard with green background displaying the text "For fantasy football managers" and a logo with hexagonal shapes labeled FPL Statistics; situated on a street with parked cars and buildings.
A geometric design with white hexagons and one blue hexagon on a dark gray background.
Abstract honeycomb design on blue background
Abstract design of white outlined pentagons with a blue pentagon center on a green background.
Laptop displaying analytical dashboard with graphs on screen, placed on a concrete surface.
Color palette featuring circular color scheme with details of each color's hex, RGB, and CMYK values. Includes hero color 'Pitch Green #2e7b05,' primary accent, primary neutral, light accent, and dark accent.
Minimalist infographic with neutral color tones, displaying a circular design. Includes information about primary and secondary background colors, forward card color, and dark secondary color with their respective hex codes, RGB, and CMYK values. Design labeled "Neutral / Clean sheet: #2e7b05."
Color palette chart on dark background with four blue hues labeled as Secondary Accent, Secondary Neutral, Light Secondary, and Dark Secondary. Each color is detailed with its HEX, RGB, and CMYK values displayed next to a circular color representation.
Black baseball cap with a green hexagonal logo on a blue and yellow painted ground surface.
FPL Statistics logo on a grass field background, featuring interlinked hexagons and bold text.
Hand holding smartphone displaying stock market graphs outside with blurred natural background.